top of page

What is DISC personality profiling?

The history of DISC, why over 50 million people have used it, and how it helps companies











How can you be sure you're placing the right people in the right jobs? How can you boost sales? Increase employee retention and create a happier workforce?


It all comes down to understanding your employees.



DISC is a behaviour assessment tool that has been used by over 50 million people around the world and 70% of Fortune 500 companies so they can understand the personalities of their employees better.


Some benefits of DISC assessment include:

  • Higher accuracy in placing the right people in roles suited to their personaity

  • Better teamwork and productivity

  • Greater staff retention

  • More powerful teams



What is DISC personality profiling? Watch our DISC video

DISC History


The DISC assessment is usually a series of questions administered over a test, usually online. Results and a report are generated based on the answers of those questions. It is based on the DISC theory of psychologist William Marston. Marston's theory centers on four different personality traits: Dominance, Inducement, Submission, and Compliance.


Marston was an accomplished man who was not only a lawyer and a psychologist; he also produced the first functional lie detector polygraph, and authored self-help books.


His major contribution to psychology came when he generated the DISC characteristics of emotions and behavior of normal people. Marston, after conducting research on human emotions, published his findings in 1928 in his book titled Emotions of Normal People.

Marston explained his theory that people illustrate their emotions through behavior using the four behavior types called Dominance (D), Inducement (I), Submission (S), and Compliance (C).


Today, over 50 million people have taken a DISC assessment.

bottom of page